JPM Private Bank Northern California Responsive Design (Pitch)
This project was focused on building the positive presence of the JPM private banking service in Northern California.
It introduced JPMorgan's unique projects and it worked as an intimate communication tool between bankers and customers enhancing the visual experience of the brand. We suggested that the video content in the homepage contain something that specifically showcases Northern California such as the ocean, the Bay area, or the contrast between nature and commerce. We also proposed to represent infographics, interactive graphs, and a google earth simulation for specific areas based on JPM's unique data base. The idea behind adding these interactive elements is to show their accountability in this area over time to the technology industry leaders who are the main clients of the private banking service.
